Una lealtad innegociable

This is Athletic Bilbao: the club whose loyalty to local talent is not negotiable
Athletic Club won their first silverware in 31 years when they beat Barcelona 5-1 on aggregate in the Spanish Super Cup in August. Their success is all the more remarkable given that it is based on developing and nurturing their own players. Heritage and tradition have always been hugely important to Athletic Club. In a football world that is increasingly ruled by globalisation, extortionate transfer fees and money, Athletic’s story is one of innovation with an almost complete reliance on their cantera youth academy and players they bring through their own system.