What Athletic Bilbao can teach brands about risk and innovation
Football shows that those with the least resources make the best innovators, says Simon James. Imagine a sports team from a city consisting entirely of players from that city, never trading or buying players from outside the city, consistently doing well, regularly selling their best players and then still doing well. The club refuses to pick anybody from any other city. Oh, and there is another popular club in the city that takes half of the available citizens to play for the arch rivals, depriving the club of half of the available talent pool.
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